The Pure
Blue Taste

Crystal clear mountain water from one of the purest water sources in the world, Fyresdal Norway. Bottled at the source in a plant-based cartoon that retains freshness and great taste.

The Pure
Blue Carton

The pure blue carton is made from 88% plant-based materials and are fully recyclable. The climate smart carton was awarded as the best packaging innovation in 2019.

The Pure
Blue Life

Every bottle sold secure safe water for a child In need for 28 days, provided by our charity partner which has provided over 5 billion liters of water to children in need.


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