How you can give safe water to a child in need by just drinking water​​​

How bottled water
became sustainable

Crystal clear water from
one of the purest water sources in the world

IT ALL STARTED IN 2015 WHEN THE WORLD REALIZED WHAT WE WERE DOING TO OUR OCEAN

The oceans were full of plastic and something needed to be done. At the same time I was introduced to the possibility of having wateron Tetra Pak cartons. What better way to eliminate single use plastic pollution than to change the packaging from plastic to a climate smart paper based packaging!

Three years ago we partnered up with the non-profit organization
WATERisLIFE.com and developed our concept to not only be a climate smart concept but also to make a difference for those who do not have access to safe water. Safe water is a human right!

Through this amazing partnership we provide safe water to a child in need for 28 days for every bottle of Pure Blue being sold. We believe in making a difference, and we believe that we need to change in order to save our planet from plastic pollution. It is all about the consumer behavior and changing our habits. Make the best choice available….

underskrift bjørn

Bjørn Espen Wik
CEO at Pure Blue of Norway

BE THE CHANGE!

28

DAYS OF SAFE WATER
TO A CHILD IN NEED FOR
EVERY BOTTLE SOLD

SHARE

11

PREMIUM
NORWEGIAN

SPRING WATER FROM ONE OF THE PUREST WATER SOURCES IN THE WORLD

TASTE

12